Fundraising idea for OLPC
not sure whether it is sane or not, but i am writing it down as it comes to me when i am thinking of social fundraising
please feel free to steal the idea... or else i might end up doing :)
the idea is based on:
- social interaction (donor-beneficiary engagement)
- group push (multi-donors per laptop)
each olpc has 1,080,000 square pixels (1200 x 900) - a small but visible facebook/twitter user icon/avatar is 576 square pixels (24 x 24), a normal one is 5776 square pixels (76 x 76) - donors can buy up avatars to contribute to the cost of a laptop
donors who contributed would appear on the virtual wall in the laptop (easily accessible in navigation)
donors messages/comments are also included in the wall
assuming the rate is at $0.001 cent per pixel, a small avatar costs only ~$0.05 and a normal avatar costs only ~$0.50
the whole screen can accommodate about 186 normal sized avatars
why this is interesting:
- the child recipient and donors can interact when the child browses through the wall (via facebook, twitter)
- the donor walls are also accessible on the web
- donors would also be informed of "filtered" activities carried out in the laptop (olpc has activity log feature) which would be posted on to the wall (get donors involved)
- as it is micro-donation happening across social media platforms, i guess there is some viral element and the group push effect
related prior examples:
http://www.milliondollarhomepage.com/
http://www.chapter.org/redevelopment/brick.html
http://www.myactionaid.org.uk/RebeccaHall/sponsor-a-brick-lego-house
similar idea:
http://www.slideshare.net/michaelsprague/olpc-micropayment-strategy